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  1. ABA’s “Smart Marketing for Smart Firm Lawyers” a book from the American Bar Association. My staff implemented many of the ideas to improve our law office.
    Smart Marketing and the Small Firm Lawyer
    List Price: $59.95 Author(s): Kenneth A Vercammen Sponsor(s): Solo, Small Firm and General Practice Division Publisher(s): ABA Book Publishing ISBN: 978-1-62722-484-0 Product Code: 5150468 2014, 156 Pages, 7 x 10
    Marketing is essential to the growth of any enterprise. There are many low-cost and no-cost opportunities that exist. This video explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms.

    Any business owner will tell you that marketing is vital to the success and growth of a venture, and a law practice is no exception! This book thoroughly explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms. This ABA book “Smart Marketing for Smart Firm Lawyers” covers:
    *Creating a blog for free*How to leverage a wide array of social networking sites (like Facebook, Martindale Hubble, Yelp, etc.)*Best practices for marketing within the law office*Low-cost and no-cost marketing activities*Tips to increase your efficiency and reach*And more!
    Included with this book is a helpful CD-ROM with digital copies of all the exhibits used in the book and the various websites that are referenced. Learn how to make the most the marketing opportunities that exist with Smart Marketing for the Small Firm Lawyer.
    Praise for Smart Marketing for the Small Firm Lawyer: "Vercammen's new marketing book belongs in the tool box and library of every lawyer regardless of firm size. Ken not only tells the lawyer WHAT to do, he shows the lawyer HOW to do it." Jay Foonberg Author of How to Start and Build a Law Practice, 5th Ed
    Smart Marketing for the Small Firm Lawyer Order details: http://shop.americanbar.org/eBus/Store/ProductDetails.aspx?productId=214498
    Service Hotline800-285-2221312-988-5000

    About the author: Kenneth Vercammen is an Edison, Middlesex County, NJ trial attorney where he handles Criminal, Municipal Court, Probate, Civil Litigation and Estate Administration matters. Ken is author of the American Bar Association's new book “Criminal Law Forms” and often lectures to trial lawyers of the American Bar Association, NJ State Bar Association and Middlesex County Bar Association. As the Past Chair of the Municipal Court Section he has served on its board for 10 years.

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